Images, memory and being human in the age of representation.
Written by Vicente David Gutiérrez Adapted into English from Batería
I make images for a living. This is where I ask what they do after we make them.
How a photograph holds someone close. How a brand collects meaning. How a version of a person can begin to stand in for the person themselves.
Battery moves through memory, desire, identity and freedom. Written from inside the work: the studio, the campaign, the screen, the decisions that give an image its direction.